AI Insights · Timothy · April 2021
Q1 2021: Top Horror Games Performances on Android in Europe
An analysis of the top 5 horror games on Android in Europe for Q1 2021, presented by Sensor Tower. Explore the download, revenue, and active user trends for these chilling titles.
A Spine-Chilling Overview: Europe's Top Android Horror Games in Q1 2021
The first quarter of 2021 has seen Europe's Android users seeking thrills and chills in horror games. Let's take a dive into the performance of the top five horror titles on the platform, with insights courtesy of Sensor Tower.
Identity V saw a fluctuating trend in downloads starting from 9K in the last week of December 2020 and peaking at 10K in March 2021. Revenue began at approximately $47K and saw a high of $50K in late February. Weekly active users hovered around 100K, with a peak of 110K in early March.
The narrative-driven The Sign - Interactive Horror experienced its highest downloads in late December with 6.5K, which dipped to 2K in early March before rising back to 5K. Revenue started at $9K and had a notable spike to $7.9K in mid-March after a previous low of $3.5K. The game's weekly active users saw a high of 10K in December, which then fluctuated and ended at around 7.6K.
BANDAI NAMCO's Very Little Nightmares showed modest download numbers, starting at a few hundred and spiking to almost 2K by the end of March. Revenue trends peaked in late February at $11K before settling down to $5.5K.
Illumix Inc.'s Five Nights at Freddy's AR maintained strong download numbers, kicking off with 36K and reaching over 50K in early March. Its weekly active users showed a consistent upward trend from 143K to 174K in the same period, while revenue saw a slight decline from $13K to $3.8K.
Lastly, Dead by Daylight Mobile from Behaviour Interactive had downloads starting at 17K, with a gradual decrease to 10K. Revenue for the game peaked at $6.9K in late February, and weekly active users saw a decrease from 52K to 42K throughout the quarter.
For more detailed insights and analytics on these and other mobile applications, Sensor Tower provides comprehensive data to understand the market trends and user engagement across various genres and regions.